GRAVITY SPORTSWEAR uses MicroLoad™ to strategically distribute a small amount of weight throughout the body to enhance the effect of any exercise
Cynthia Erivo and Julio Jones influential ambassador headlines
Portland, Oregon, November 10, 2021 /PRNewswire/-Premium sports and fitness company OMORPHO today launched GRAVITY SPORTSWEAR™. The pioneering sportswear series supported by MicroLoad™ strategically distributes a small amount of weight throughout the body to improve health, speed and strength without restricting natural movement. Click here to see other photos of Gravity Sportswear.
OMORPHO is a premium sports and fitness company that launched GRAVITY SPORTSWEAR™ powered by MicroLoad™.
OMORPHO was founded by former Nike executive Stefan Olander and TBWA's upcoming chief creative experience officer Ben Williams. It was developed and marketed by a group of former Nike executives. OMORPHO challenged the misconception that lightweight clothing is more suitable for all sports and training.
"We have always been told that the clothes we wear for exercise and fitness should be as light as possible, but if we want to become stronger and healthier, the first thing we need to do is increase resistance. So why not incorporate it into our clothes? Said Stefan Olander, co-founder of OMORPHO. "Today's sportswear is optimized for competition, but most people participate in the competition less than 1% of the time. We have created a beautiful and practical series for the other 99%, using a new method by adding a small amount of Limit the weight of exercise."
This series was developed after more than three years of rigorous testing, sports research and meticulous product creation process. It is made of high-quality performance fabrics to provide comfort and flexibility in any type of training to achieve the maximum range of exercise. The visible weighted gravity balls that make up the MicroLoad™ are strategically placed to achieve functionality and deliberately provide a sense of beauty, enhance confidence, and allow you to get more from each exercise without hindering you.
The ambassador lineup launched by OMORPHO is composed of some of the world's top athletes, artists and celebrities, all of whom have the mission of creating a new era of functional sportswear. The diversity of ambassadors further proves the wide range of applications of GRAVITY SPORTSWEAR in the field of sports: from sports to dance to general fitness.
Cynthia Erivo: Grammy, Emmy and Tony Award-winning actress, singer/songwriter and producer
Julio Jones: Tennessee Titans' leading NFL wide receiver and seven Pro Bowl selections
Matthias Dandois: BMX athlete, actor and model; nine-time UCI world champion, BMX Flatland; one of the most influential figures in interdisciplinary extreme sports
Ajla Tomljanović: Wimbledon quarter-finalist in 2021, top 50 professional tennis player, member of the Australian team in the 2019 Billie Jean King Cup final
Brian and Scott Nicholson: twin brothers and iconic creative directors, artists and choreographers are some of the world’s biggest superstars
Annie Kunz: Heptathlon athlete, 2021 U.S. champion and U.S. Olympic team
"An active lifestyle and staying healthy are vital to my physical and mental health," Cynthia Erivo said. "When I was introduced to GRAVITY SPORTSWEAR, I was attracted by the boldness of the product design and was surprised by the feeling of exercising in it. Once I put it on, the weight of the product basically disappeared, and I felt as light as a feather. Once I take it off after training. This is indeed the next age of fitness."
Tennessee Titans wide receiver Julio Jones continued: "I have been playing football all my life, and training clothes are my must-have item, so when I tried GRAVITY SPORTSEAR for the first time, my first thought was-"I I can't believe that no one has done this before, it is a game charger. "
The launch of OMORPHO coincides with the end of the $5 million seed funding. The round of oversubscription was led by KB Partners, a Chicago-based sports/tech venture capital firm, with Bullish, Viking Macabee, former Nike executives and several family offices also participating.
OMORPHO GRAVITY SPORTSWEAR can be purchased exclusively at OMORPHO.FIT, starting at $100. To view the entire series and learn more about the science and benefits of MicroLoad™, please visit Omorpho.fit or follow us on Instagram @OMORPHO.
About OMORPHO OMORPHO is a premium sports and fitness company established in 2017 in Portland, Oregon. Its GRAVITY SPORTSWEAR™ series driven by MicroLoad™ strategically puts small weight on the body anatomically, helping everyone, from fitness enthusiasts to professional athletes, to become healthier by simply changing their training wear , Faster and stronger. The name OMORPHO comes from the Greek, meaning "beautiful". It is the lens of the company creating gorgeous products and services to simplify the pursuit of a healthy life. Learn more at OMORPHO.FIT or follow @OMORPHO on Instagram.
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