From today (Friday 20 May), M&S's biggest in-house womenswear brand, Goodmove will be available on The Sports Edit, Europe's leading curator of premium activewear, alongside more than 50 brands.
The launch follows M&S's strategic investment in the fast-growing online platform at the start of 2022. As part of the wider 'Brands at M&S' strategy, The Sports Edit was identified as a complementary ecommerce platform well positioned in the growing activewear market due to its highly engaged customer base. With the activewear market now worth almost £900m after seeing 35% growth over the last two years*, the UK's number 1 clothing retailer is continuing to develop a strategic focus on activewear.
Since the launch of Goodmove in 2020, M&S has become the UK market leader for full price sales in the women's activewear category selling 1.6million Goodmove items annually. Today, M&S is continuing to shape the future, maximising the strength of its market leading in-house brand to be more relevant, more often to a broadened customer base.
Customers can discover the everyday style and value of the Goodmove collection, which includes everything from performancewear to outerwear; whatever the level of fitness or activity. The Sports Edit will offer Goodmove's best-selling womenswear products including the 'Go Move' "squat-proof" leggings (£25) in a variety of styles and colours - which M&S sell 5,000 in black every month - as well as the Extra High Impact sports bra (£28), with innovative cup technology and front adjusting velcro straps for maximum support and a custom fit.
Richard Price, MD of Clothing & Home at M&S, said,"In the space of two years, we've grown Goodmove to be a market leader in women's activewear, built on our authority in sports bras coupled with our expertise in clothing innovation. Our launch on The Sports Edit is an exciting opportunity to showcase the great quality, everyday style and trusted value of Goodmove to new customers who are engaged in an active lifestyle as we continue to shape the future of M&S."
Nick Paulson-Ellis, CEO and Founder at The Sports Edit, said,"The Sports Edit is a rapidly growing platform and our mission is to curate a range of activewear products from leading brands, that meet our customers lifestyle needs. The Goodmove collection is perfect for those looking for exceptional value and quality, synonymous with the M&S brand. This is just the first move in our exciting partnership."
The womenswear Goodmove collection is available on The Sports Edit. The full Goodmove range continues to be available in all of M&S's Clothing & Home stores and M&S.com for click & collect for free to over 700 locations.
* Kantar | Worldpanel Division | Total Activewear Market (Mens & Womenswear Sport Tops, Sports Shorts, Jogging Bottoms, Track/jogging Suits, Replica Kits, Swimwear, Other Sportswear) | Spend (£000s) | YoY % Change vs 2 years Ago | 52 w/e data to 14th November 2021 vs 17th November 2019
Brands at M&S Timeline
The Sports Edit is one of the UK's fastest growing ecommerce retailers, built to inspire customers to get out there, get sweaty and feel good. It is Europe's leading curator of premium activewear, partnering with more than 50 leading brands. Style, strength, and durability are at the core of every collection.
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Marks & Spencer Group plc published this content on 20 May 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 20 May 2022 08:24:09 UTC.